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  • Bonnie Gross

    The Mistake: Making assumptions about your audience is a mistake made even by professional speakers. I know because I’ve made it myself. As a public...

  • Bob Elfanbaum

    The Mistake: Not having a leadership plan in place that accounted for rapid growth. Our company really started in 1999 as a dot-com when rapid growth...

  • Daniel Levitt

    The Mistake: I learned from direct experience that raising money is a very difficult thing for some entrepreneurs. They come up with an idea and go...

  • Nelson Lang

    The Mistake: Not including the franchisees in our decision-making. Nobody complains when times are good, but that changes when things take a turn. We...

  • Michael Callahan

    The Mistake: Years ago, when I worked at McAfee, I launched a totally different type of advertising campaign for a new product. Instead of spreading...

  • Pamela Steer

    The Mistake: I once believed that hiring “A-players” exclusively was the best way to grow a business. As someone who has roots in fast-changing start...

  • Ray Sedey

    The Mistake: I grew up in the construction business, and it’s always been my passion. Early in my career, I was ambitious and eager to learn, which...

  • David J. Rotfleisch

    The Mistake: Marketing is crucial for any business, including accounting and law firms. But as my practice grew in the 2000s, I took my eye off...